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FACULTY PROFILE

Teachers
Dr. P. THENRATHI
Assistant Professor
Department of Commerce
Academic Qualifications
  •   M.Com.
    Year of Passing : 1996

     Madurai Kamaraj University, Madurai

  •   M.Phil.
    Year of Passing : 2004

     Madurai Kamaraj University, Madurai

  •   Ph.D.
    Year of Passing : 2013

     Madurai Kamaraj University, Madurai

  •   PGDCA
    Year of Passing : 2013

     Madurai Kamaraj University, Madurai

Dr. P. THENRATHI, M.Com., M.Phil., Ph.D., PGDCA.,
Assistant Professor, Department of Commerce
thenrathi@vvvcollege.org
Professional Experience
Assistant Professor of Commerce, V. V. Vanniaperumal College for Women, Self 21 years, Regular 4 years, 27 years, 3 months
Research Area
Marketing
Chapters published
Role of LIC towards Consumers Welfare, A study with special reference to Virudhunagar District, Consumers Awareness, Welfare and Protection, 978-81-8484-143-5, July 2011
Journal Publication
Attitude of Policy Holders towards the Life Insurance Service of LIC Multi –Disciplinary Research Journal ISSN-2347-3967
Marketing Strategies - Driving Force in life insurance Services, International Multi Disciplinary Innovative Research Journal, ISSN-2456-4613
Customer Relationship Management in LIC Emperor International Journal of Finance and Management Research [EIJFMR], ISSN: 2395-5929, Volume-IV, Issue-03, March-2018, Impact Factor: 1.14; UGC Approved Journal-45308
A Comparative Study on E-Banking Services of SBI and ICICI at Virudhunagar District Emperor, International Journal of Finance and Management Research [EIJFMR], ISSN: 2395-5929, Volume-III, Issue-12, December-2017, Impact Factor: 1.14; UGC Approved Journal-45308
A Study On Investment Pattern Of Housewives With Special Reference To Madurai District. IMPACT: International Journal of Research in Humanities, Arts and Literature [Impact: IJRHAL] ISSN(P):2347-4564; ISSN (O);2321-8878, Volume-VI, Regular Issue-10, October-2018, Impact Factor:3.7985;UGC Approved Journal-40893
Consumers Perception on Corporate Social Responsibility (CSR) in LIC. The International Journal Of Analytical and Experimental Modal analysis –An UGC –CARE Approved Group An ISO:7021-2008 Certified Journal. ISSN:0886-9367 Web:http://ijaema.com
A Comparative Study on customer Service of Public Sector Banks Before and after Bank Merger, Alochana Chakra UGC Care Group – I Journal Published in AC journal, Volume IX Issue VII, August 2020, Journal An ISO 7021: 2008 Certified Journal, ISSN No: 2231-3990, Page :1385-1394
Thenrathi, P. (2023). Customer Satisfaction Towards Online Insurance Services of Life Insurance Corporation with Special Reference to Virudhunagar Town, South India Journal of Social Sciences - UGC Care Listed Journal, ISSN:0972-8945, Volume-XXI, No.18, January - June 2023
Paper Presentation
Dr.P.Thenrathi, 2005, Recent Trends in Commerce Education and Research, Problems of small shops at Virdhunagar, V.V.Vanniaperumal College for Women, Virudhunagar
Dr.P.Thenrathi, 2006. Global Business and Policy Modelling (GBPM-2006), Emerging Technology in Mobile E-Commerce, Thanjavur & Money and Payment system in E-Commerce, Thanjavur, Adaikalamatha Institute of Management, Thanjavur
Dr.P.Thenrathi, 2007. Global Business Opportunities and Challenges, Challenges before Insurance Industry, Loyola College, Chennai
Dr.P.Thenrathi, 2007, Customer Relationship Management, Consumer preference of LIC, ANJA College, Sivakasi
Dr.P.Thenrathi, 2008. Globalisation – Impact, Challenges and Opportunities. ICGICO-2008, Attitude of Investors towards LIC Mutual Fund, St.Joseph’s College of Arts & Science, Cuddalore
Dr.P.Thenrathi, 2008. First International Conference of Scott Christian Forum, Business performance of LIC, Scott Christian College
Dr.P.Thenrathi, 2008. First International Conference of KAAS, Innovative products of Life Insurance Companies, Nagercoil Women’s Christian College, Nagercoil
Dr.P.Thenrathi, 2010. Global Business: Challenges – Opportunities in the Present Scenario, Marketing Strategies to enhance life insurance services in the Global Scenario
Sri Kaliswari College, Sivakasi
Dr.P.Thenrathi, 2010. Sales promotional strategies of MSMEs, Sales promotional strategies of LIC, VHNSN College, Virudhunagar
Dr.P.Thenrathi, 2011. Globallisation and Consumers-Issues and Challenges, Role of LIC towards Consumer’s Welfare-A Study with special reference to Virudhunagar District School of Commerce, Bharathiar University, Coimbatore
Dr.P.Thenrathi, 2011. Challenges of Commerce Education on 21st scenario, Upgradation of Insurance Education in the Commerce Curriculum, V.V.Vanniaperumal College for Women, Virudhunagar
Dr.P.Thenrathi, 2012, Shifting Paradigms of Business, Services marketing – A study with special reference to LIC, VHNSN College, Virudhunagar
Dr.P.Thenrathi, 2013, Customer Relationship Management in the present Scenario, Service Quality - The Measuremen of Gaps in the Service of LIC. B-Digest Publications, Nagercoil
Dr.P.Thenrathi, 2015. Strategies for Sustainable growth of E-Commerce, Impact of Mobile Apps Technology, V.H.N.S.N. College, Virudhunagar
Dr.P.Thenrathi, 2017, Start Up India – A Way to Stand Up India, Self Employment- A Key to Start Up India, V.H.N.S.N. College, Virudhunagar
Dr.P.Thenrathi, 2017, Less Cash Economy-As a strategy for financial inclusion in rural India, Impact of Demonetisation on Cashless Economy, V.H.N.S.N. College, Virudhunagar
Dr.P.Thenrathi, 2018, Transformation of Youth – A Lead to Skilled and Developed India, Skill Development of Youth in India, V.H.N.S.N. College, Virudhunagar
Dr.P.Thenrathi, 2019, Emerging Trends in Banking, Insurance and International Trade, Customer Relationship Management in LIC Thiagarajar College, Madurai
Dr.P.Thenrathi, 2019. Trajectory of Transformation in Rural Indian Youth from Techno Illiterates to Technocrats for Actualising skill India, Role of Smart Phone in Women Empowerment, V.V.Vanniaperumal College for Women, Virudhunagar
Dr.P.Thenrathi, 2019. Futuristic Vision in Functional Management for Global Green Economy, Consumers Perception on Corporate Social Responsibility (CSR) in LIC,
V.V.Vanniaperumal College for Womene, Virudhunagar
Dr.P.Thenrathi, 2019. Futuristic Vision in Functional Management for Global Green Economy, Consumers Perception on Corporate Social Responsibility (CSR) in LIC,
V.V.Vanniaperumal College for Womene, Virudhunagar
Dr.P.Thenrathi, 2021. DigiTransformation:A Strategic Resurgence of Pandemic for Indian Banks, Post Pandemic Banking, V.V.Vanniaperumal College for Women, Virudhunagar
Dr.P.Thenrathi, 2022, Human Resource Strategies: Paradigm Shift in the Globalised Scenario, Role of Technical Professional in online Education during Pandemic
Dr.P.Thenrathi, 2022, Recent Developments and Innovations in Social Science, Arts and Humanities, Analysis of Job Satisfaction of Secondary School Teachers in Tirumangalam Department of Commerce & Economics in Association with EAST, Tirunelveli
Thenrathi,P. 2022. Factors Influencing the Purchase of LIC Products by Policy Holders – An Analytical Study, Designing Samples and Deciding Statistical Tools for Social Science Research, Sri Kaliswari College, Sivakasi.
Dr.P.Thenrathi, 2023, Dynamics of Cost Excellence, Digital Marketing-A Strategy for Cost Reduction V.V.Vanniaperumal College for Women, Virudhunagar
- Thenrathi, P. 2023. Customer Satisfaction Towards Online Insurance Services of Life Insurance Corporation with Special Reference to Virudunagar Town, Emerging Issues in Service Sectors, Government Arts and Science College, Sivakasi
Dr.P.Thenrathi, 2023, Dynamics of Cost Excellence, Cost reduction Strategies in Hotel Industry, V.V.Vanniaperumal College for Women, Virudhunagar
Courses taught at UG level
Santhaiyiyal- II
Business Mathematics
Business Communication
Financial Markets and Services
Courses taught at PG level
Advanced Auditing
Advanced Corporate Accounting
Awards / Recognitions / Achievements
M.P.Nagammal Memorial College First – Medal in M.Com.
Jegathambal Memorial Medal for University I Rank in M.Com.
Kamarajar Virudhu given by Rotary Club of Virudhunagar on 28.02.2021
Got Proficiency prizes in B.Com. and M.Com.
Best Paper Award in National Conference on Less Cash Economy - As a strategy for financial inclusion in rural India, V.H.N.S.N. College, Virudhunagar