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FACULTY PROFILE

Teachers
Mrs. R. ATHEESWARI
Assistant Professor
Department of Commerce (Aided)
Academic Qualifications
  •   B.Ed.
    Year of Passing : 2018

     Annai Teresa College of Education, Karaikudi.

  •   M.Phil.
    Year of Passing : 2010

     Virudhunagar Hindhu Nadars Senthikumar Nadar College, Virudhunagar

  •   M.Com.
    Year of Passing : 2009

     V. V. Vanniaperumal College for Women, Virudhunagar

Eligibility
  • TNSET
    Year of Passing : 2017

     Mother Teresa Women’s University, Kodaikanal

Mrs. R. ATHEESWARI, M.Com., M.Phil., B.Ed.,
Assistant Professor, Department of Commerce (Aided)
atheeswari@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 6 years, 3 months
Assistant Professor, VPMM Arts and Science College, Krishnankoil
Assistant Professor, Syed Ammal Arts and Science College, Ramanathapuram
Research Projects
Marketing
Books published
Information Technology, ISBN:9789391373368, 2022, Shanlax Publications, Madurai
Chapters published
Circular Economy Model for Florists: Need of the Hour, Handbook of Solid Waste Management: Sustainability through Circular Economy, ISBN-Online 978-981-16-4230-2; Print: 978-981-16-4229-6, 2022, Singapore, Springer Nature: 2021, 711-723 pp.
Journal Publication
Ponnien Selvi M. & Atheeswari R.(2018). Mobile Phone Technology Applied by Rural Entrepreneurs(A Study With Special Reference to Entrepreneurs in Flower Vending Business) : Research Explorer-VI(21)
Ponnien Selvi, M & Atheeswari, R. (2019). Mompreneur Florists and Emotions Management, The International Journal of Analytical and Experimental Modal Analysis – ISSN No:0886-9367, Issue IX, September 2019, UGC CARE list Approved Group – A
Atheeswari, R. & Ponnien Selvi ,M. 2023, A Study on Mobile Payment Practices of Florists, South India Journal of Social Sciences, ISSN: 0972-8945, Vol.XXI, No.19, January - June 2023
Ponnien Selvi, M.& Atheeswari, R.(2023). Services by HEIs-A Step for Community Entrepreneurial Development (A Study with Reference to Florists). Journal of the Asiatic Society of Mumbai, ISSN 0972-0766,Vol.XCIX,No.08,2023.p.no 327 -334
Paper Presentation
Atheeswari R, 2004, Some Critical issues of Women Entrepreneurship, Alagappa University, Karaikudi
Atheeswari R, 2009, Indian Financial Services Sector, Maonmaniam Sundaranar University, Tirunelveli
Atheeswari R, 2009, Quality Management in Core Banking, Kalsaligam university, Krishankoil
Atheeswari R, 2014, Impact of Advertising media in Business, St.Michael Collge of Engg. & Tech., Kalayarkoil
Atheeswari R, 2016, Corporate Governance problems in India, Kaliswari College, Sivakasi, ISBN: 978-93-5258-485-1
Atheeswari R, 2016,A study on Influencing factors of Women Entreprneurship in Virudhunagar District, V.H.N.S.N.College, Virudhunagar, ISBN: 978-93-804002-6-9
Atheeswari R, 2018, GST Framework and Implementation, Rajus’ College, Rajapalayam
Ponnien Selvi M. & Atheeswari R.(2018). Mobile Phone Technology Applied by Rural Entrepreneurs(A Study With Special Reference to Entrepreneurs in Flower Vending Business), SBK College, Aruppukottai in collaboration with Indian Academic Researchers Association, Tiruchirappalli
Ponnien Selvi M. & Atheeswari R. (2019), Floral Design Courses - A Boon for Florists, NPR Arts & Science College, Natham
Atheeswari, R.2019, Transformation from Man-Made to Machine-Made Bouquet, Sponsored by IMPRESS and Organised by V.V.Vanniaperumal College for Women, Virudhunagar
Ponnien Selvi M & Atheeswari R, 2019, Flower Knotting Devices – Freedom to Fingers of Florists, St.Joseph’s College of Arts & Science for Women, Hosur
Ponnien Selvi M & Atheeswari R, 2019, Mompreneur Florists and Emotions Management, V.V.Vanniaperumal College for Women, Virudhunagar
Ponnien Selvi M & Atheeswari R, 2019, Impact of Flowers on Mental Health by Ayurveda, V.V.Vanniaperumal College for Women, Virudhunagar
Ponnien Selvi M & Atheeswari R, 2020, Role of HEIs in Creating Rurban Clusters, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R & Ponnien Selvi M, 2021, Applying Floral Waste Management Techniques using 3 R’s, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R & Ponnien Selvi M, 2021, Reformation of Floral Business: Challenges and Opportunities, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R & Ponnien Selvi M, 2021, Analysis of Inclination in the Attitude of Florists towards Mobile Banking Services, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R & Ponnien Selvi M, 2022, Employee Retention Practices followed by florists, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2022, Impact of Technology on Floristry, EAST and V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2022, New Pathway of Gigworkers In Online Food Delivery System, EAST and V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2022, Awareness of Farmers about Agricultural Equipments, EAST and V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2023, Cost Excellence in Electric Bike Manufacturing Company, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2023, Cost Efficiency of E-Learning Centre (Special reference to Byjus), V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2023, Cost Effectiveness of Social Media Advertisement, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2023, From Trader to Manufacturer – Cost Excellence in Perfume Industry, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, 2023, Cost Excellence in Digital Banking Unit, V.V.Vanniaperumal College for Women, Virudhunagar
Atheeswari R, Ponnien Selvi M, 2023, Building Resilience in Floral Designing Business, PSG Technology, Coimbatore
Atheeswari, R. 2023, A Study of Women Entrepreneurs in Digital Media Platform, Government Arts College, Sivakasi
Atheeswari, R. & Ponnien Selvi, M. 2023, A Study on Mobile Payment Practices of Florists, Government Arts College, Sivakasi
Atheeswari, R. 2023, A Study on Usage of IPPB services in Virudhunagar District, Government Arts College, Sivakasi
Ponnien Selvi, M.& Atheeswari, R.(2023). Services by HEIs-A Step for Community Entrepreneurial Development (A Study with Reference to Florists). Fatima College, Madurai
Courses taught at UG level
Entrepreneurial Skill Development
Principles of Insurance
International Marketing
Business Statistics
Management Accounting
Santhaiyiyal - II
Entrepreneurship Development
Elements of Company Organisation
Business Environment
MS Office Practical
Corporate Accounting
Information Technology
Courses taught at PG level
Advanced Accounting
Global Marketing
Business Environment
Operations Research
Tally ERP 9 with GST
Awards / Recognitions / Achievements
Organising member of the National level Seminar on Best Practices organised by IQAC, V.V.Vanniaperumal College for Women, Virudhunagar
Acted as an organizing member for International level Conference organsed by Department of Commerce, V.V.Vanniaperumal College for Women, Virudhunagar
Acted as a Judge for Library Science Competition, V.V.Vanniaperumal College for Women, Virudhunagar, 2021
Got Shield and Cash Prize (1000+1500) from V.V. Vannaiperumal College Managing Board Member for Chapter and Book Publication
Editorial member of the ISBN Proceedings of Human Resource Strategies: Paradigm Shift in the Globalised Scenario, 2022
Acted as a Trainer for One Week Skill Development Programme on Digial Banking Unit 2022