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FACULTY PROFILE

Teachers
Dr. M. SUBASINI
Assistant Professor
Department of Commerce
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2008

     Madurai Kamaraj University, Madurai

  •   M.Phil. Commerce
    Year of Passing : 2004

     Madurai Kamaraj University, Madurai

  •   M.Com.
    Year of Passing : 2002

     Madurai Kamaraj University, Madurai

  •   MBA
    Year of Passing : 2012

     Alagappa University,Karaikudi

  •   PGDPMIR
    Year of Passing : 2013

     Alagappa University,Karaikudi

Eligibility
  • SET
    Year of Passing : 2018

     Mother Teresa Women's University,Kodaikanal

  • NET
    Year of Passing : 2018

     University Grants Commission

Dr. M. SUBASINI, M.Com., MBA., M.Phil., Ph.D., PGDPMIR,
Assistant Professor, Department of Commerce
subasini@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 21 years, 8 months
Research Area
Human Resource Management
Research Projects
A Peep in- the Mindset of the Consumers – A study with Special Reference - Edible Oil Industry
Mudra Yojana – A Boon or Bane:A Study on Awareness of the College Students In Virudhunagar District
Impact of Covid - 19 on Cottage Industries in Virudhunagar
A Study on Awareness of the People towards Covid 19 Insurance Policy in Virudhunagar
Books published
Soft Skills, 978-81-2343-891-7, 2019, New Century Book House (P) Ltd.
Chapters published
Self esteem, Soft skills, 978-81-94252-3-4,2020 , Virudhunagar Hindu Nadar Senthikumara Nadar College, Virudhunagar
Self motivation, Soft skills,978-81-94252-3-4, 2020, Virudhunagar Hindu Nadar Senthikumara Nadar College, Virudhunagar
Incipient Inclinations in Management, Emerging Trends in Banking and Management, 978-93-90627-49-3, 2021, Krishna Publishing House, Gujarat
Novel marketing strategies for cottage industry, Future of Marketing: Trends and Changes, 978-93-5515-062-2, 2021, Commerce and Management Association, Lucknow
Financial Education towards COVID - 19 Insurance Policies,Education for Sustainable Development, 978-93-92042-15-7, 2022, Internal Quality Assurance Cell (IQAC),Annamalai University, Annamalai Nagar
Intrinsic Motivation and Job Performance - A Study with Special Reference to Food Delivery Workers, Emerging Trends and Innovations in Business, Commerce and Management for Sustainable Entrepreneurship,978-93-5737-352-4, 2022,Internal Quality Assurance Cell (IQAC), Rajapalayam Raju’s College, Rajapalayam
Journal Publication
Banumathy, S. & Subasini, M. (2004). Attitude of Policyholders towards Lie Insurance Business in Virudhunagar, The Insurance Times, Volume.XXIV, Issue 7, July 2004, ISSN: 0971-4480
Subasini,M.(2010). Stress Among Bank Employees,Business Plus, Volume 1, Issue 2, July 10, ISSN 0975-9336
Subasini,M.(2012). Celebrity Advertisement and its Impact on Buyer Behaviour,International Journal of Research in Commerce, IT and Management, Vol. 2, Issue 5,September 2012,ISSN 2231-5756
Subasini, M. (2013). Perception of Prospects towards FMCG, College Sadhana, Volume 5, Issue 2, February 2013, ISSN : 0974-6838
Subasini, M. (2013). Mindset of Clientele towards Mobile Phones, Journal of International Academic Research for Multidisciplinary, Volume 1, Issue 5,June 2013, ISSN : 2320-5083
Subasini, M.(2013). A Study on Old Age Homes – An Emerging Service Sector, Multi Disciplinary Research Journal of VVV College, Volume 1, Issue 1,October 2013, ISSN : 2347-3967
Subasini, M. (2013). Innovative marketing Strategies for the Refined Edible Oil Industry : A Multi Dimensional Approach, Indian Journal of Marketing, Volume 43, Issue 11, November 2013, ISSN 0973-8703
Rama, A. & Subasini, M. (2013). Social Marketing: A Catalyst for Social change, Management Innovator, Voulme 7, Issue 1, March 2014, ISSN 0974-6749
Karunanithi, G. & Subasini, M. & Banumathy, S. (2014). Employee's Job Satisfaction in LIC branches of Madurai Division, Volume 4, Issue 1, January 2014, ISSN:2249-1058
Subasini, M. (2014). Attitude of Borrowers towards Gold Loan, College Sadhana, Volume 6,Issue 2, February 2014, ISSN : 0974-6838
Subasini, M. (2014). Trend Analysis of Deposit Mobilization by SBI Group in India During Post Reform Period, International Society for Green, Sustainable Engineering and Management, Volume 1, Issue 11, September 2014, ISSN 2350-1480
Subasini, M. (2015). A Comparative Study on Non Performing Assets of Public and Private Sector Banks, Multidisciplinary Research Journal of VVV College,Volume III, Issue 1, September 2015, ISSN 2347-3967
Subasini, M. (2015).Point of View of Pilgrims towards tourism in Virudhunagar District, College Sadhana, Volume 8,Issue 1, Aug 2015, ISSN 0974-6838
Subasini, M. (2016). A study on Financial Recitation of Housing Development Finance Corporation (HDFC) Bank Ltd, College Sadhana-Journal for Blooms of Research Vol. 9. No.1, Aug 2016, ISSN : 0974-6838
Subasini, M. (2016). 20:20 DEPOSIT SCHEME IN TAMILNAD MERCANTILE BANK LIMITED, International Multidisciplinary Innovative Research Journal – An International refereed e-journal of literary Explorations, International Multidisciplinary Innovative Research Journal, Vol. 1,Issue 1, Aug 2016. ISSN: 2347-3967
Subasini, M. (2017). Patanjali Products - Consumers Pride Towards Fashion or Passion, College Sadhana-Journal for Blooms of Research Vol. 10. No.1, Aug 2017, ISSN : 0974-6838
Subasini, M. (2017). Wakefulness of the Consumers Towards Organic Food Products, International Multidisciplinary Innovative Research journal, Volume II, Issue 1, September 2017, ISSN : 2456-4613
Subasini, M. (2018). Outlook of the Clientele Towards Marketing Tactics of Hindustan Unilever Limited (HUL), College Sadhana-Journal for Blooms of Research Vol. 10. No.1, February 2018, ISSN : 0974-6838
Subasini, M. (2018). Gap Score analysis towards mobile banking services of mobile banking users, MASIV Bi Annual Journal, Vol.4 , No. 1, September 2018, ISSN – 2454-4558
Subasini, M. (2018). Consumer Behaviour towards the products of Hatsun Agro Product Limited, College Sadhana-Journal for Blooms of Research Vol. 11. No.1, September 2018, ISSN : 0974-6838
Subasini, (2018).M. Bancassurance – A Magnificent Strategy to Fascinate Customers, BODHI- International Journal of Research in Humanities, Arts and Science, Volume 3, Issue 1, January 2019, E-ISSN: 2456-5571, Impact Factor : 2.135
Subasini, M. (2019). Opinion Of The Women Workers In Match Industry Towards Special Provisions In Factories Act, 1948,Multi Disciplinary Research Journal of VVV College, Volume IV, Issue 1, November 2019, ISSN : 2347-3967
Subasini, M. (2019). Mudra Yojana – Boon or Bane : A Opinion Study among Women Entrepreneurs in Virudhunagar district, Think India, Impact factor 5.2,Volume. 22, Issue 14, December 2019, ISSN : 0971-1260
Subasini, M. (2020). Mudra Yojana – A Boon or Bane: A Opinion Study among college students in VNR district, Journal of International Academic Research for Multidisciplinary, Volume 7, Issue 12, January 2020, Impact factor 5.419, ,ISSN:2320-5083
Rama, A. & Subasini, M. (2020). Tasks of Bank Employees in Levering Techno-Illiterates to Techno Friendly Users, Voulme IX, Issue VIII, August 2020, ISSN 2231-3990
Subasini, M. (2020). Satisfaction of the policy holders in Life Insurance Schemes in Kotak Mahindra Life Insurance, Multi Disciplinary Research Journal of VVV College, December 2020, ISSN : 2347-3967.
Subasini, M. (2021). Impact of Covid – 19 on Cottage Industries in Virudhunagar,Multi Disciplinary Research Journal of VVV College, Volume V, issue 2, May 2021, ISSN : 2347-3967.
Subasini, M. (2021). Performance of cottage units in Virudhunagar during covid 19,International journal of Innovative Research in Technology, Volume 8, Issue 3,August 2021, ISSN – 2349-6002
Subasini, M. A Study on Awareness of the people Towards Covid 19 Insurance Policy in Virudhunagar, Gradvia Review Journal, UGC care approved group II journal, ISSN: 0363-8057, DOI:10.37897/GRJ
Subasini, M.  Cost Leadership Strategy - Attitude of Manufacturing Units in Virudhunagar District, South India Journal of Social Sciences, ISSN: 0972-8945 Vol. XXI, No. 19, pp. 106-108
Paper Presentation
Subasini, M., (2004). Impact of Globalization on Insurance and attitude of policyholders towards LIC Business, Emerging Trends in global Business, Pondicherry union territory Management Association, Pondicherry, International level
Subasini, M., (2006). Challenges before the Insurance Industry, Emerging Trends in Insurance Sector in India, MTN College, Madurai, State level
Subasini, M., (2006). A Study on stress management among women bank employees, Women Work Force in India, M.S.S. Wakf Board College, Madurai, State level
Subasini, M., (2006). Attitude and Job satisfaction – An analytical overview among bank employees in Virudhunagar district, Global Business and Policy Modeling, Adaikalamatha Institute of Management, Thanjavur, International level
Subasini, M., (2006). Job satisfaction of bank employees – A comparative study in private and public sector banks, All India Conference of KAAS, Scott Christian College, Nagercoil, National level
Subasini, M., (2007). Human Resource Management in Banks, FOCOT, FOCOT, Madurai, State level
Subasini, M., (2007). Job stress among public and private sector banks employees – A comparative study, All India Conference of SCOTT, Scott Christian College, Nagercoil, National level
Subasini, M., (2007). Organizational factors and job satisfaction – An analytical overview among bank employees in Virudhunagar district, All India Conference of KAAS, Scott Christian College, Nagercoil, National level
Subasini, M., (2008). Training to the Need of an Hour, Multi Disciplinary Research Forum of SRF, Scott Christian College, Nagercoil, International level
Subasini, M., (2008). Human Rights and Labour Welfare – A Study with Special Reference – Oil Mill Workers in Virudhunagar, Workshop on Human Rights, VHNSN College, Virudhunagar, National level
Subasini. M. (2008). Attitude of the Students towards Internal Quality Assurance Cell, Seminar on Quality Sustenance in Higher Education, VHNSN College, Virudhunagar, National level
Subasini. M. (2008).Operations Research A Multi Dimensional Approach, Multi Disciplinary Conference of KAAS, Women’s Christian College, Nagercoil, International level
Subasini. M. (2009). Service Quality of Computer Centre in Education – A Study on Virudhunagar , Conference on Higher Education, ANJA College, Sivakasi, National level
Subasini. M. (2009). Role of CSC (Computer Software College) in Education – A Study with Special Reference to Virudhunagar District, Conference on Higher Education, VHNSN College, Virudhunagar. State level
Subasini. M. (2009). Role Conflict among women Bank Employees in Virudhunagar District, Multi Disciplinary Seminar, Annamalai University, Annamalai Nagar, Chidambaram, International level
Subasini. M. (2009). A Study on Factors Influencing Job Satisfaction of Bank Employees, Research Methodology for Researchers in Commerce and Management, SFR College, Sivakasi, National level
Subasini. M. (2009). Impact of Online Education in the Global Scenario, IQAC – Student Faculty Research Forum, VVV College, Virudhunagar, College level.
Subasini. M. (2009). Attitude of Consumers towards Consumer Forum, Multi Disciplinary Forum, Annamalai University, Annamalai Nagar, Chidambaram, International level
Subasini. M. (2010). Job Satisfaction of Local and Multinational Soft Drink Companies – A Comparative Study, Human Welfare Seminar, VHNSN College, Virudhunagar, National level
Subasini. M. (2010). Impact of Celebrity Advertisement, IQAC Seminar, VHNSN College, Virudhunagar, National level
Subasini. M. (2010). Obstacles Faced by Women Entrepreneur, Women Entrepreneurs, VVV College, Virudhunagar, National level
Subasini. M. (2010). Impact of TV Advertisements among Children towards Food Products, Sales Promotional Strategies of MSMEs, VHNSN College, Virudhunagar, National level
Subasini. M. (2011). Impact of IT Services in Banking Sector to A Study with Special Reference to Banking Sector, Role of IT Sec-r in the Global Scenario, Manonmanium Sundaranar University, Tirunelveli, National level
Subasini. M. (2011). Corporate Social Responsibility Between Public and Private Sector Banks to Comparative Study,Corporate Social Responsibility and Sustainable Development, Gandhigram University, Gandhigram, National level
Subasini. M. (2011). Consumer Behaviour towards Herbal Products, Consumer Behaviour, Women’s Christian College, Nagercoil, National level
Subasini. M. (2011). An Application of SWOT Analysis in Commerce Education, Challenges in Commerce Education, VVV College, Virudhunagar, National level
Subasini. M. (2011). A Study on Approaches to Marketing, Emerging Trends in Functional Management, VVV College, Virudhunagar, National level
Subasini. M. (2011). A Thorn in the Path of Women, Human Rights to Challenges, VHNSN College, Virudhunagar, National level
Subasini. M. (2011). Impact of Online Education in the Global Scenario, IQAC – Student Faculty Research Forum, VVV College, Virudhunagar, College level
Subasini. M. (2011). A Study on Human rights of Transgender community, Student Faculty Research Forum, VVV College, Virudhunagar, College level
Subasini. M. (2012). FDI in Retailing, Retailing, Sivakasi Pioneer Meenakshi Nadar Women’s College, Poovanthi, National level
Subasini. M. (2012). Learning Practices to A Study with Special Reference to Library at VVVC, VNR, IQAC Seminar, VVV College, Virudhunagar, National level
Subasini. M. (2012). CRM in Banking, Customer Relationship Management, Women’s Christian College, Nagercoil, National level, 978-81-921442-1-4
Subasini. M. (2012). Attitude of College Students towards Laptops, Emerging Trends in Business Opportunity, VHNSN College, Virudhunagar, International level
Subasini. M. (2012). Role of Pandian Grama Bank in the Development of Rural Economy, Role of IT and Banks in Economic Development, VHNSN College, Virudhunagar, National level, 978-93-81723-07-4
Subasini. M. (2013). Internet Marketing, Student Faculty Research Forum, VVV College, Virudhunagar, College level
Subasini. M. (2013). Impact of Globalization on Banking Sector, Global Vision 2020, Sri Kaliswari College, Sivakasi, International level, 978-93-80530-54-3
Subasini. M. (2013). Financial Inclusion in Banking Sector, Financial Services to Issues and Challenges, PKR Arts for Women, Gobichettipalayam, International level
Subasini. M. (2014). Attitude of Edible oil consumers towards to emarketing strategies, Problems and Prospects of E-Commerce, VHNSN College, Virudhunagar, International level, 978-93-81723-26-5
Subasini. M. (2015). Mobile Marketing Strategies to An Overview, Student Faculty Research Forum, VVV College, Virudhunagar, College level
Subasini. M. (2015). ‘Tax Evasion to An Overview’, ‘Tax Reforms in India – Opportunities and challenges’, Sri Kaliswari College, Sivakasi. National level
Subasini. M. (2015). E-Kadai in Virudhunagar A Boon or Ban Stakeholders of edible oil industry, E-Commerce, VHNSN College, Virudhunagar, International level, ISSN 0974 6838
Subasini. M. (2016). Rudiments of Effective Curriculum Designing – The Need of an Hour,Internal Quality Assurance Cell, VHNSN College, Virudhunagar, National Level , 93-81723-59-3+Y1
Subasini. M. (2016). Mindset of the Consumers about Horlicks – A Health Drink or Wealth Drink, Student Faculty Research Forum, VVV College, Virudhunagar, College level
Subasini. M. (2017). An Overview of Goods and Services Tax, Goods and Services Tax, VHNSN College, Virudhunagar, National level, 978-93-81723-61-6
Subasini. M. (2017). Spot of India Either Standup or Startup, Startup India – A Way to Standup India, VHNSN College, Virudhunagar, National level, 978-93-81723-67-8
Subasini. M. (2018). Women’s Step Towards STEP (Support to Training and Employment Programme), Women  Entrepreneurship in Comprehensive Environment- A Paradigm Shift in Indian Context, VVV College, Virudhunagar, National level , 978-81-935892-0-5
Subasini. M. (2018). Bancassurance – A Magnificient Strategy to fascinate Customers, Banking & Insurance : A Catalyst Towards India’s Vision 2022, The Madura College, Madurai, National level
Subasini. M. (2018). Gap Score analysis towards mobile banking services of mobile banking users, Emerging trends in banking sector, Madurai Sivakasi Nadars Pioneer Meenakshi Women’s College, Poovanthi, International level
Subasini. M. (2019). Point of View of Patrons towards Paytm, Trajectory of Transformation in Rural Indian Youth: From Techno-Illiterates to Technocrats for Actualising Skill India, V.V.VanniaperumalCollege for Women, Virudhungar, National level, 978-81-935892-3-6
Subasini. M. (2019). Attitude of the Customers towards Corporate Social Responsibilities of Banks, Sustainable Development through Corporate Social Responsibilities, Sri Kaliswari College, Sivakasi, National level
Subasini. M. (2019). Sustainable Development of Micro Enterprises through MUDRA YOJANA, Sustainable Development through Corporate Social Responsibilities, Sri Kaliswari College, Sivakasi, National level
Subasini. M. (2019). Mudra Yojana – Boon or Bane : A Opinion Study among Women Entrepreneurs in Virudhunagar district, Dimensions of Innovative Business Practices – Discerning New Perspectives, St. Joseph’s College, Bangalore, International
Subasini. M. (2019). Factors Considered while disposal of industrial wastes: A opinion study among selected industrial units, Futuristic Vision in Functional management for global green economy, V.V,Vanniaperumal college for women, Virudhunagar, national level, 978-81-935892-6-7
Subasini. M. (2020). Assertiveness of the Teaching Fratenity of colleges about webinar, Multidisciplinary E-conference on sustainable practices in Global Business and Safety for excellence, Nehru Institute of Technology, Coimbaotre, International level
Subasini. M. (2020).Google Pay Apps: worthy or Worry in Covid 19 lock down period – An opinion sutyd in Virudhunagar, Recent Trends and innovations in science, engineering and social sciences, VHNSN College, Virudhunagar, International level, 978-93-81723-96-8
Subasini. M. (2020). Factors persuading the students to join in higher education, INNOVATIONS, DISTINCTIVENESS AND BESTPRACTICES: BENCHMARKING IN HEIs, V.V.Vanniaperumal college for women, Virudhunagar National level
Subasini. M. (2021). A study on issues influencing ethical decision making in marketing, Resilience, Reinvention & Adaptability in Business & Management, V.V.Vanniaperumal college for women, Virudhunagar Inter National level
Subasini. M. (2021). Banks – A connecting link between Government schemes and cottage units, EVER GROWING CHALLENGES IN THE BANKING SECTOR (ICBS-2021), Government Arts and Science college, Sivakasi, International level
Subasini. M. (2021). Obstructions from the point of view of public and private sector banks in Virudhunagar district, DigiTransformation:A strategicresurgence ofPandemic for Indian Banks, V.V.VanniaperumalCollege for Women, Virudhunagar, National level, 978-81-956419-1-8
Subasini. M. (2021). Digital Transformation of Cottage Industries with reference to marketing, Hindusthan College of Arts and Science, Coimbatore, International level978-81-956419-2-5
Subasini. M. (2021). Level of awareness of the cottage industries about technical marketing strategies, 2nd International Conference on Business Management, Economics, Commerce and Technology, Lead college of Management, Palakad, International level
Subasini. M. (2022). Food Delivery Workers Job –A Landmark Or Hindrance Towards Their Career, Human Resource Strategics: Paradigm Shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar, international level
Subasini. M. (2022). Promotional Strategies and Cutomer Fulfillment – a Study with special reference to Fast Moving consumer Goods, Promotional Strategies and Cutomer Fulfillment – a Study with special reference to Fast Moving consumer Goods, V.V.Vanniaperumal College for Women, Virudhunagar, International level
Subasini. M. (2022). Cost Leadership Strategy – Attitude Of Manufacturing Units In Virudhunagar District, Dynamics of Cost Excellence, V.V.Vanniaperumal College for Women, Virudhunagar, Ntional level
Subasini, M. (2023). Perception and aspiration of the respondents towards the services of bakery shops in Virudhunagar, Emerging Issues in Service Sectors, Government Arts and Science College, Sivakasi, National level
Courses taught at UG level
Partnership Accounting
Business Economics
Computer Applications in Business
Marketing Management
Banking Theory,Law and Practice
Courses taught at PG level
Management Accounting
Strategic Management
Research Methodology
Business Statistics
Goods and Services Tax
Awards / Recognitions / Achievements
Subject Expert, Board of Studies of the Department of Business Administration, SRNM college, Sattur, 2013-2015
Subject Expert, Board of Studies of the Department of Business Administration,VHNSN College, Virudhunagar, 2012-2014
Delivered a guest lecture "Strategic Thinking in Life", V.V.Vanniaperumal College for Women, Virudhunagar
Delivered a guest lecture "Corporate strategies: A Weapon for the victory of the business", Noble College for Arts and Science for Women, Virudhunagar
Delivered a guest lecture "Commerce to the common man", St. Joseph’s College for Women, Tirupur
Delivered a guest lecture "Mahabharatham – Life Episodes", V.V.Vanniaperumal College for Women,Virudhunagar
Delivered a guest lecture "Services Marketing in the modern scenario", AKDR, Rajapalayam
Best Teacher Award from Idhayam G Finance
Kamarajar Award from Rotary Club
Acted as Trainer for the five days Multidisciplinary workshop on research skills on 23.09.2022
Acted as subject expert of the board of studies in Banking, Stock and Insurance from 2022-2023 to 2024-2025