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FACULTY PROFILE

Teachers
Dr. S. CHITRA DEVI
Assistant Professor
Department of Commerce (Professional Accounting)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2020

     Madurai Kamaraj University, Madurai

  •   M.Phil. Commerce
    Year of Passing : 2013

     Alagappa University, Karaikudi

  •   M.Com.
    Year of Passing : 2006

     V.V.Vanniaperumal College for Women, Virudhunagar

Eligibility
  • SET
    Year of Passing : 2025

     TRB

  • NET
    Year of Passing : 2025

     National Testing Agency

Dr. S. CHITRA DEVI, M.Com., M.Phil., Ph.D.,
Assistant Professor, Department of Commerce (Professional Accounting)
chitradevis@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 3 years, 4 months
Assistant Professor, Nagarathinam Angalammal Arts & Science College, Madurai, 5 years
Administrative Positions held
Vice Principal, Nagarathinam Angalammal Arts & Science College, Madurai
Research Area
Stress Management
Chapters published
2017, Working women: Problems and Prospects, An overview of women’s workforce and employment trends in India, ISBN 978-93-81723-72-2
2019, Contemporary issues, challenges, and recommendations on digitalization, An overview of emerging trends in internet marketing strategies and its progression towards society, ISBN 938857400 – 1
2020, Impact of Pandemic on Women Empowerment, Women’s caring responsibilities in COVID-19,ISBN: 978-93-90082-44-5
2023, Innovative and Sustainable Business Practices in Commerce and Management, Role of Digital Payments System in the Growth of the Indian Economy, ISBN978-81-967593-6-0 2023, Innovative and Sustainable Business Practices in Commerce and Management, Opinion of the Women Entrepreneurs Towards Using Social Media Platforms, ISBN978-81-967593-6-0
2025, Empowering Women Through STEM ( Science, Technology, Engineering and Mathematics) Education, Women in STEM Entrepreneurship:Challenges, Opportunities and Policy Pathways in India, ISBN978-93-6163-902-9
2026, Thirukkural- Oru Palthurai Vilakka Kannadi, Justice in Trade: Insights from Thiruvalluvar
2026, Green Commerce Practices – A Pathway towards Sustainable Developmental Goals, Digitalisation as a tool for Green Human Resource Management, ISBN 978-81-966773-4-3
Journal Publication
Chitra Devi S (2017), Demonetization in India – Prospects and Challenges – Impact of demonetization on Indian Economy, January 2017, ISSN: 2349-8684
Chitra Devi S (2017), Challenges faced by women in the current scenario - A study on progression of women education in India, Women's Studies Centre, Madurai Kamaraj University, Madurai, Shanlax Publications, ISSN: 2321-788X
Chitra Devi S (2019), Role of Women in Higher Education - Women's Empowerment: Education as a tool for achieving equality in Indian Society, Women's Studies Centre, Madurai Kamaraj University, Madurai, Shanlax Publications, P-ISSN: 2321-788X, E-ISSN: 2582-0397
Chitra Devi S (2020),Women empowerment through Entrepreneurship: Opportunities and Challenges, Women's Studies Centre & Women's Empowerment Cell in Universities and Colleges:Review, Women's Studies Centre, Madurai Kamaraj University, Madurai, Shanlax Publications, P-ISSN: 2321-788X
Chitra Devi (2023), Emerging Issues in Service Sectors-NESS 2023, Emerging Issues of the Print Media Industry in the Digital Era, South India Journal of Social Sciences, ISSN: 0972 – 8945, Vol. XXI, No.17, January – June 2023, UGC Care Approved, Group I, Bi-Annual Journal
Chitra Devi (2024), Applications of AI in E-Commerce Industry, The Role of AI in E-Commerce Industry, e-ISSN:2455-3921
Chitra Devi (2026), Entrepreneurship and Higher Education: Advancing Gender Equality through Inclusive Ecosystem, Green Entrepreneurship among women in Tamilnadu:Opportunities for sustainable livelihoods, Women's Studies Centre, Madurai Kamaraj University, Madurai, Shanlax Publications, P-ISSN: 2321-788XE-ISSN:2582-0397
Paper Presentation
Chitra Devi S, 2006, E-Banking, E- Application in Business, Lady Doak College, Madurai
Chitra Devi S, 2017, An overview of women's workforce and employment trends in India, Working Women:Problems and Prospects, Women's Studies Centre, Madurai Kamaraj University, Madurai, ISBN: 978-93-81723-72-2
Chitra Devi S, 2017, Impact of demonetization on Indian Economy, Demonetization in India – Prospects and Challenges, Madura College, Madurai
Chitra Devi S, 2019, An overview of emerging trends in internet marketing strategies and its progression, Role of ICT on MSME, Sri Vidhya College, Virudhunagar
Chitra Devi S, 2020, Women's Caring Responsibilities in COVID-19, Impact of Pandemic on Women Empowerment, Women's Studies Centre, Madurai Kamaraj University, Madurai, ISBN: 978-93-90082-44-5
Chitra Devi (2023), Emerging Issues in Service Sectors, National Conference, Emerging Issues of the Print Media Industry in the Digital Era, Government Arts And Science College, Sivakasi
Chitra Devi (2026), Thirukkural- Oru Palthurai Vilakka Kannadi, International Conference, Justice in Trade: Insights from Thiruvalluvar, IQAC, V.V.V College for Women, Virudhunagar
Chitra Devi (2026),Green Commerce Practices – A Pathway towards Sustainable Developmental Goals, Virtual International Conference Digitalisation as a tool for Green Human Resource Management, Department of Commerce, V.V.V College for Women, Virudhunagar
Courses taught at UG level
Principles of Management
Marketing Management
Business Statistics
Banking Theory law & Practice
Human Resource Management
Management Accounting
Financial Accounting
Auditing & Assurance
Courses taught at PG level
Banking Technology
Advanced Business Statistics