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FACULTY PROFILE

Teachers
Dr. V. SHANTHA MEENA
Assistant Professor
Department of Commerce (Professional Accounting)
Academic Qualifications
  •   Ph.D. Commerce
    Year of Passing : 2018

     Madurai Kamaraj University, Madurai

  •   M.B.A
    Year of Passing : 2015

     Alagappa University, Karaikudi

  •   PGDCA
    Year of Passing : 2009

     Madurai Kamaraj University, Madurai

  •   M.Phil.
    Year of Passing : 2006

     Madurai Kamaraj University, Madurai

  •   M.Com.
    Year of Passing : 1998

     V.V.Vanniaperumal College for Women,Virudhunagar

Eligibility
  • SET
    Year of Passing : 2016

     Mother Teresa University,Kodaikanal

Dr. V. SHANTHA MEENA, M.Com.,M.Phil.,PGDCA.,M.B.A.,Ph.D.,SET.,
Assistant Professor, Department of Commerce (Professional Accounting)
shanthameena@vvvcollege.org
Professional Experience
Assistant Professor, V.V.Vanniaperumal College for Women, Virudhunagar, 28 years, 2 months
Research Area
Marketing
Journal Publication
Shantha meena.V&Vairamuthuvel.R(2014),Contribution of Technology upgradation Fund Scheme to textile sector in India – An evaluation,Multi Disciplinary Research Journal Of VVV College,Volume II Number 1,August 2014,ISSN:2347-3967
Shantha meena.V(2017),Marketing problems of power loom industries in Tamil Nadu,Shanlax International Journals,Vol.5 No.1 Special issue 1,March 2017,ISSN:2320-4168
Shantha meena.V&Panchavarnam.R(2019),Digital India Initiatives – An Overview,Multi Disciplinary Research Journal Of VVV College, Volume - III (2) April 2019,ISSN: 2456 - 4613
Shantha meena,V. and Sri Devi ,P. “Consumer Perception and Awareness Towards E-Bike-A study with Reference to Virudhunagar.” The International Journal of Analytical and Experimental Modal Analysis, September 2019:198-200,ISSN:0886-9367
Shantha meena V. and Amirtha Selvi,C. (2023), Analysis of Cost Reduction Techniques Adopted in Hospitals in Virudhunagar. South India Journal of Social Sciences, UGC Care Approved, Group I, Bi-Annual Journal, January – June 2023, ISSN: 0972-8945
Shantha meena V. and Amirtha Selvi,C. (2023), Analysis of Services of Private Hospitals in Virudhunagar. South India Journal of Social Sciences, UGC Care Approved, Group I, Bi-Annual Journal, January –June 2023, ISSN: 0972-8945
Shantha meena V. and Amirtha Selvi,C.(2024),A study on financial literacy among college teachers in Virudhunagar .International Journal of Cultural Studies and Social Sciences,ISSN:2347-4777
Shantha meena V. and Amirtha Selvi,C.(2025) Perception of Bank Employees towards Digital Banking, Business Plus ,ISSN:0975-9336
Shantha meena V. and Amirtha Selvi,C.(2025) Impact of Digital payment system on street vendors in Virudhunagar town, International Journal of Business and Economics Research,e-ISSN:2455-3921
Shantha meena V. and Amirtha Selvi,C.(2025) Impact of Influencer Marketing on Consumer buying decisions,SHANLAX International Journal of Arts, Science and Humanities,P-ISSN:2321-788X
Paper Presentation
Shantha meena.V&Mahamayi.J,2011, A Study On Challenges And Opportunities To Women Entrepreneurs In Virudhunagar,Women Empowerment in India – Challenges Ahead, UGC-UPE Project on Women Empowerment, Madurai Kamaraj University, Madurai, ISBN:978-81-8371-373-3
Shantha meena.V&Vairamuthuvel.R,2012,Export Scenario of Indian Textile exports,Emerging trends in Commerce and Management : Challenges and Strategies in the Global Scenario,Sri Kaliswari College , Sivakasi,ISBN:978-93-80530-54-3.
Shantha meena.V&Vairamuthuvel.R,2014,Technological innovation of Textile Industries in India and China – A Comparative Analysis,Indian service sectors in the Information and Communication Technology Era: Emerging Trends, Issues and Prospects,Ayya Nadar Janaki Ammal College , Sivakasi.,ISBN:978-93-83191-09-3
Shantha meena.V,2017,Marketing problems of power loom industries in Tamil Nadu, Contemporary issues of Commerce ,Management and IT, Mangayarkarasi College of Arts & Technology Foe Women Madurai.
Shantha meena.V,Panchavarnam.R&Amirtha selvi.C,2017,Higher Education – A means to Economic Empowerment of Women ,Strategies for Women Empowerment,V.V.Vanniaperumal College for Women and Virudhunagar Hindu Nadars’ Social Welfare Trust, ISBN:978-93-81723-68-5
Shantha meena.V,Panchavarnam.R&Amirtha selvi.C,2018,Creating awareness among women entrepreneurs about Institutional support,Women Entrepreneurship in comprehensive Environment –A Paradigm shift in Indian context,V.V.Vanniaperumal College for Women , Virudhunagar,ISBN:978-81-935892-0-5
Shantha meena.V&Panchavarnam.R,2019,Role Of Ddu-Gky In Skill Development Of Indian Rural Youth, Trajectory of Transformation in Rural Indian Youth: From Techno-Illiterates To Technocrats For Actualising Skill India, V.V.Vanniaperumal College for Women ,Virudhunagar,ISBN:978-81-935892-3-6.
Shantha meena.V& Sri Devi .P,2019,Consumer Perception and Awareness Towards E-Bike-A study with Reference to Virudhunagar, Futuristic Vision in Functional Management for Global Green Economy,V.V.Vanniaperumal College for Women,Virudhunagar
Shantha meena.V & Amirtha selvi.C,2022, Online Learning: A Study on Students’ stress, Human Resource Strategies : Paradigm shift in the Globalised Scenario, V.V.Vanniaperumal College for Women, Virudhunagar, ISBN:978-81-956419-2-5.
Shantha meena V. and Amirtha Selvi,C. (2023), Analysis of Cost Reduction Techniques Adopted in Hospitals in Virudhunagar
Shantha meena V. and Amirtha Selvi,C. (2023), Analysis of Services of Private Hospitals in Virudhunagar
Shantha meena V. and Amirtha Selvi,C.(2025)A Study On financial Literacy Among College Teachers In Virudhunagar,
International Conference on Skill Development , entrepreneurship and Emerging Technologies for International and Indian Youth,Mannar Thirumalai Naicker College,Madurai
Shantha meena V. and Amirtha Selvi,C.(2025) Impact of ChatGPT on Education,Artificial Intelligence and Business Analytics–A Transformative Force in Industry 5.0 VHNSN College, Virudhunagar
Shantha meena V. and Amirtha Selvi,C.(2025)Perception of Bank employees towards digital banking Transforming business, Economy & Environment: Strategies for sustainability, Sri kaliswari Institute of Management and Technology,Sivakasi &V.V.Vanniaperumal College for Women,Virudhunagar
Shantha meena V. and Amirtha Selvi,C.(2025) A Study on Challenges of Automated Teller Machine Usage Digital Transformation and its Impact on Trade, Commerce and Industry Nadar Saraswathi college of Arts and Science,Theni
Shantha meena V. and Amirtha Selvi,C.(2025)Impact of Influencer Marketing on Consumer buying decisions Global Trends and Innovations in Commerce: Opportunities and Challenges, A.K.D. Dharmaraja Women’s College, Rajapalayam
Courses taught at UG level
Income tax law and practice
Banking theory law and practice
Financial Accounting
Business Environment
Business communication
Business Statistics
Tally lab
Courses taught at PG level
Financial Management(MCA)
Awards / Recognitions / Achievements
Kalvi Kalaimani Award 2014 from Kaviarasar Kalai Tamil Sangam, Namakkal
Asiriyai jothi Award – 2015 from Tamilnadu Kalai Illakiya Kazhagam, Kottaram
Kamarajar virudhu-2021 from Rotary Club of Virudhunagar